Research Reports
China's Disruptor: How Xiaomi Succeeds in the Smartphone Market
February 01, 2016 / Aaron Lin
20 Page, Topical Report
US$1,800 (Single User License)

Abstract

Founded in 2010, Xiaomi unveiled its first smartphone a year later and quickly made its name among Chinese netizens. With a rapid growth in sales and popularity, Xiaomi has jumped to China's top three smartphone vendors in less than five years. This report profiles Xiaomi's history and analyzes in depth its product deployment, operational performance, key success factors, and future development strategies.
  •  Table of Contents
  •  List of Topics
  •  List of Figures
  •  List of Tables
  •  Companies covered
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